In Focus: O Jour

10 questions for O Jour founder, Giorgia Caovilla

New things tend to start from the bottom up. Giorgia Caovilla, founder of O Jour, has become known for her very chic mid-heels that can be worn all day long, any day of the week.

Fashion (and above all, shoes) has been in Giorgia’s DNA since she was born. For 11 years, she worked alongside he father,  René Caovilla (founder of the eponymous luxury brand), focusing on the development of the company in America and the rest of the world.

The launch of O Jour in June of 2010 was met with immediate success thanks to its Made in Italy craftsmanship and its romantic, cheerful aesthetic.

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O Jour in 3 words.
Fun, feminine and pleasant.

Most memorable shoes.
A pair of pumps that Taylor Swift chose and that represent exactly what I want: simplicity with a touch of femininity.

Who would you like to see in your shoes?I really wanted to see them on Charlotte Casiraghi and that wish actually came true. At the time, it seemed so unlikely that Taylor Swift would wear one of my creations, but she did!

What does your personal shoe collection say about you?
The shoes I wear say that there is a harmonious balance with a hint of madness within me.

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And the O Jour collection?
My greatest desire is to be moderate, but never banal. The game becomes difficult when these two concepts have to not only coexist in a shoe, but constantly be reinvented – at least every two months, for each collection.

The inspiration behind the Spring/Summer 2014 collection.
I was inspired by the colors and smells of an Italian garden starting with the shapes of an iron gate to the trimmed hedges and finishing with the explosion of colorful flowers. Each model pays tribute to a flower after which it is named.

What did you have on your mood board while you designed this collection?
I imagined the shoes as flowers – leaves as the top part, petals as bows, heels as stems – not to mention the kaleidoscope of materials and colors.

Why do you think women are so passionate about shoes?
I believe women love shoes so much because they are an accessory that is both fundamental and complicit in their femininity. Everyone can wear shoes without thinking “do they look good or bad on me” as one does with clothing, kind of like men and their ties. They are the secret to always feeling perfect.

If you hadn’t become a shoe designer, what would you have done?
I would have become the happiest, busiest mother of 10!

A shoe care tip.
Change them often, never wear them out too much.

DISCOVER OUR O JOUR SELECTION

Posted by Suzie

Out of the Shoe Box: Audrey Rogers

Styling tips and an interview with Audrey Rogers, star of our Spring/Summer 2014 short film

A DAY IN HER LIFE…
I get up early, go for a run and then shoot pictures for the blog. I spend a lot of time on the computer and organizing all of the clothes in my apartment! My main source of inspiration is Paris, but most of it is very spontaneous.

HER STYLE
My style has definitely changed since I moved to Paris. The women here have a natural, effortless look although I’ve become accustomed to it and now I want to see some crazier stuff – where are the top hats!

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HER HOT SPOTS

  • Red House, a bar owned by two Americans
  • KB Café, which has amazing coffee – it actually reminds me of Italian coffee
  • Buttes-Chaumont park, it’s a bit outside of Paris, but it’s fairytale-like with towers and a lake
  • The vintage shops in the Marais area
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MORE THAN JUST FASHION…
I love photography and books (I majored in English literature). My favorite movies are Breakfast at Tiffany’s and Factory Girl) and one of my favorite things to do in Paris is drink a glass of wine with friends on a Saturday afternoon.

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Shop the shoes from this shoot below:

Posted by Suzie

Happy Spring

Get inspired by these street style stars for some Spring wardrobe inspiration

It’s the moment we’ve all been waiting for… Spring has finally sprung!

Time to break out the pastels, florals, sandals and all of our flowy skirts. Finally, warmer weather is upon us and we’re feeling as excited as these street style stars. 

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From slip-ons to sling-backs, we can’t wait to vamp up our wardrobes with our new Spring/Summer collections

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Discover our mini-selection inspired by these style icons below.

SHOP THE SPRING/SUMMER 2014 COLLECTIONS >

Posted by Suzie

Barbara Bui’s Bloggers

Betty Autier and Shea Marie show us how to style our Exclusive Style plus an interview with the designer

When a brand has succeeded in winning over celebs, it-girls and bloggers, they have created something iconic. This is most certainly the case with French label, Barbara Bui, and its line-up of styles that are easygoing and chic at the same time as a modernist wake-up call to our wardrobes.

The designer created an exclusive version of her classic wedge sneaker in lizard stamp leather, available only on shoescribe.com, as the brand is known for its frequent use of exotic materials (although this one is of a faux variety) and bloggers Betty Autier and Shea Marie show us two different ways to style them.

Betty kept the outfit fairly simple, pairing the sneakers with leather pants and a pop-color tee to create a colorfully casual contrast – she added heart-shaped sunnies as a quirky finishing touch.

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Shea decided to keep the mood monochrome with a layered look somewhere between grunge and glam, adding in metallic detail to vary the spectrum ever so slightly.

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SHOP THE EXCLUSIVE STYLE

The designer herself is a fan of mixing and matching styles. In our interview with her, she gave us a few tips on how she would wear this particular model. “For example, wearing them with a small chic chambray suit from the spring collection would be perfect. In summer, wear them with shorts that reveal the legs, while staying cool.” And according to her, a woman can definitely be sexy in sneakers although “it depends on the sneakers!”  

As for the rest of her Spring/Summer ’14 collection, Barbara was inspired by images of exotic birds and that when designing in general, she always keeps the Parisian women in mind as her muse, and rightly so – who better to look to for that effortlessly chic aesthetic she embodies so well.

SHOP OUR ENTIRE SELECTION OF BARBARA BUI >

Photos by Betty Autier (leblogdebetty.com) and Shea Marie (peaceloveshea.com)

Posted by Suzie

In Her Shoe Closet: Liselotte Watkins

Discover more about our Guest Curator and a photo shoot with some of our top styles

When asked how she got her start, Liselotte starts the story with a smile. After returning home to Sweden following years of study at the Art Institute of Dallas, she sold everything she owned and moved to New York. Relentlessly pounding the pavement resulted in her first big assignment – illustrating Barney’s Sunday make-up advertisements in The New York Times – and the rest, as they say, is history. From The New Yorker to Vogue, H&M to MAC Cosmetics – top publications and brands alike have commissioned Liselotte’s colorful creations to add a whimsical touch to their pages and advertisements.

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Liselotte now lives between Milan and Stockholm, describing her life as “running around, picking up kids, leaving kids, doing stuff with them, drawing drawing drawing, doing stuff with them drawing drawing drawing, then that’s it.” Although seldom, she does take the time to eat out at places with good people watching (her favorite Milan restaurant is Da Giacomo, which fits the bill perfectly).

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Liselotte is currently working on the biggest illustration she has ever done as well as a collaboration with Swedish Elle and an upcoming fashion exhibition in Stockholm about Swedish fashion – she talks proudly of her country’s impressive progress in the industry over the last 15 years and the interesting brands (including Acne and Swedish Hasbeens among others) it has produced.

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Discover Liselotte’s Star illustrations and receive the tote she designed exclusively for shoescribe.com with any order (while supplies last).

Posted by Suzie