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Sophisticated, Nordic fun.
Sexy but elegant, fun but classy:this is the signature style of Swedish label Minimarket, led by three sisters who combine fashion with a touch of (controlled) craziness. ”Short and a bit curly haired” is how blonde stylists Jennifer, Pernilla and Sofie Elvestedt humorously describe themselves on their website. Named brand of the year in 2010 by "Elle Sweden", Minimarket offers extremely original footwear, deconstructing classic designs such as masculine-style lace-ups and wedges.